Smithfield Apartments, London
Development of luxury one and two bedroom apartments
We provided a comprehensive interior design service for our developer client on nine apartments in this high-end refurbishment project in collaboration with Reading + West Architects. The original property was a Victorian handbag factory that had been fully stripped out, leaving few original internal features. Two additional storeys were added to the building, and the architectural design reinstated the original feature brickwork and high-quality Crittall windows.
BR-ID managed the selection of finishes, fittings, and furniture throughout the nine apartments, entrance hall, and common areas, including the design of the bathrooms and kitchens. We chose a calm, neutral palette of colours, fabrics, and finishes, with velvet dining chairs adding a pop of colour to give the apartments their own distinct identity. We also designed the bathrooms and kitchens, carefully considering all client requirements and adhering to building regulations.
We curated the artwork throughout the project, coordinating the purchase and framing of forty-five pieces of original art, which became intrinsic to the character of the apartments, intended for long-term rentals. Collaborating with a top London gallery and various individual artists, we underscored to the client the importance of elements like artwork and the quality of furnishings, which significantly enhanced the desirability of this high-end residential development.